Director of E-Commerce Product, Inmar
Diana Medina joined Inmar in September 2017 as the director of e-commerce solutions. She leads the development of innovative e-commerce solutions to help Inmar’s retail partners compete and stay ahead in the digital retail environment. Prior to joining Inmar, Diana was director of e-commerce merchandising at Lowes Foods, Inc. She held various marketing and e-commerce positions with the regional grocery retailer, solidifying experience in digital marketing, customer loyalty, shopper marketing and media. During her time at Lowes, she was a key player in a rebranding initiative that generated double-digit growth for the chain, and she helped design and implement a new e-commerce strategy that generated over 35 percent e-commerce growth. Diana also has extensive experience in running successful targeted marketing in both digital and traditional media.
Monday, September 30, 2019
From Service Providers to Innovation Partners
As the complexity of the shopper journey increases and the race for omni-commerce success accelerates, retailers are being forced to expand their investments in third-party solutions along the supply chain. With this influx of new relationship to manage, retailers are facing new questions about their service providers – How many of these relationships are strategic to my business? What level of access and collaboration should I have with these vendors? What is the return on my investment in these solutions? Who is going to do all the work to leverage this new tool or service?
As a group, we will explore examples of third-party services and tools that retailers are leveraging for everyday business operations, as well as for more innovative, long-term initiatives. We will look at best practices in the collaboration with external parties, and the best way to extract the maximum value from these partnerships. We will close with a review of some practical ways to evaluate effectiveness and business impact of vendor offerings.
This discussion will serve as a reflection on our existing vendor relationships, and as a practical guide to take those engagements from a purely operational service engagement to a true innovation partnership with a more significant impact in the long-term success of your business.