Why Attend

You Should Be There

For three days in Palm Springs, we bring together the sharpest minds shaping grocery retail. No matter what your role is in the grocery industry the CGA Strategic Conference will expose you to fresh ideas, challenge convention and introduce new contacts.

Who Should Attend?

  • Executives in the grocery retail, wholesale and supplier industries
  • Buyers, purchasing, operations and marketing managers representing small, medium and large retailers – especially those with responsibilities for dry grocery, frozen, dairy, deli, bakery, salty snacks and candy, perishable, produce, alcohol and soft drinks, operations and marketing
  • Loss prevention, safety, and risk management professionals
  • Suppliers doing business with the California grocery industry
  • Trade press

A Cut Above

CGA Strategic Conference attendees feel more like select guests than just another conference registrant. This is because we’ve thrown the traditional tradeshow experience into the scrap heap, instead offering pre-scheduled concierge-style meetings between brands and retailers, tailored educational segments and nightly social events. Need to build rapport with your top business partners or introduce a new product? You’ll leave Palm Springs on a first-name basis with important industry connections and a notebook full of insights.


98% of 2018 conference attendees said they would recommend the CGA Strategic Conference to a colleague.

What I love most about the CGA Conference is the amount of business you can accomplish in such a short time. The shorter business meetings are very beneficial in establishing and setting up top level strategic plans and goals that lead to more productive longer meetings in the future. It really makes you focus on the quality of the meeting and not the quantity of time allowed.

Patrick Posey

VP, Non-Perishables, Procurement & Merchandising
Bristol Farms

The CGA organizers provide excellent opportunities for even the smallest of companies to meet and share their value proposition with senior level grocers.

David Wrigley

SVP, Sales
Citrus International