John Bajorek

Executive Vice President, Strategic Growth and Innovation, WD Partners

John directs a multidisciplinary team who create retail solutions for domestic and international client brands. His thorough understanding of shopper experience begins with insights and strategy, and continues through branding and a holistic approach to 360 marketing, retail environments, channel strategy and the spectrum of digital touch points.

He has over two decades of experience directing business and marketing strategies for consumer goods, retail, technology, and financial services companies such as Adidas, Samsung, Gatorade, Frito-Lay, Electrolux, Best Buy, The North Face, The Home Depot, Kroger, HP and Wendy’s. His background includes both client and agency experience, and he’s an accomplished public speaker. Before joining WD Partners, John was President of Pontis Group. In addition, he has held positions at Moxie, IBM iX, and JP Morgan Chase.

Monday, September 30, 2019

7;8:30 a.m.


The Good, the Bad & The Ugly: Where Does Your Brand Stand

This is a time of unparalleled change in the retail industry. The value indicators by which consumers evaluate brands today are not the same ones they would have used ten years ago, or even one year ago. Some retailers don’t learn what customers want from their brand until it’s too late. WD Partners created The Good, The Bad, and The Ugly for this reason: To break down which brands are killing it in the new consumer market (the good), which brands are scraping by at base level (the bad), and which are about to get pulled down by the undertow if they don’t make some big changes soon (the ugly).

John Bajorek, EVP of Strategic Growth & Innovation, will share findings from WD’s proprietary data. With responses from nearly 10,000 people on 100 of the world’s biggest retail brands, he’ll share the results, how the grocery industry is ahead or behind other verticals and where the opportunities lie. As a group we’ll explore the most loved and hated brands, discussing why consumers feel that way, what themes emerge, what these brands have in common and the lessons that you can apply to your brand.