Growing Revenue in California’s Multicultural Growth Markets

Two demographic transformations are in play right now. A record share of the population is going gray and the population is rapidly becoming majority multicultural. Each of these shifts would by itself be the defining demographic story of its era. The fact that both are unfolding simultaneously has enormous social, political, economic, and business implications for the California supermarket and food industry.

African American, Asian-American and Hispanic consumers are collectively influencing the whole of the grocery industry while at the same time, multicultural flavors are influencing the taste preferences of non-Hispanic whites and society at-large. Best in class supermarket operators and brands across the country are stepping up their game to understand how to appeal to these “sweet spot” shoppers.

How are you organizing to capture multicultural sales? How are you leveraging external partners to support learning and execution? Let’s jointly explore the customer experience, technology, assortment, merchandising and marketing that will position your stores and brands at the head of the curve when it comes to attracting and retaining these shoppers.